i spent years building marketing funnels - now I design the user experiences that make them work.

Logo design for the brand Redo on green gradient background

ethos;

I design because I constantly encounter products that ignore how people think. Systems with mismatched mental models, unclear objectives, and friction that feels accidental rather than intentional. That frustration is what pulled me toward interaction design.

 

I believe the structure of a system shapes the experience of it. I build around mental models, ensuring that interactions align with how people naturally think and act. If friction exists, it should serve a purpose.

Currently completing my MFA in Interaction Design at SVA, New York - Graduating May 2026.

Logo design for the brand Redo on green gradient background

my approach;

I begin by interrogating the system, mapping mental models, and identifying where logic breaks down. From there, I explore multiple solution paths before shaping the interaction. I collaborate closely with teams to make sure design decisions hold up strategically, not just experientially.

explore my work

i spent years building marketing funnels - now I design the user experiences that make them work.

Logo design for the brand Redo on green gradient background

ethos;

I design because I constantly encounter products that ignore how people think. Systems with mismatched mental models, unclear objectives, and friction that feels accidental rather than intentional. That frustration is what pulled me toward interaction design.

 

I believe the structure of a system shapes the experience of it. I build around mental models, ensuring that interactions align with how people naturally think and act. If friction exists, it should serve a purpose.

Currently completing my MFA in Interaction Design at SVA, New York - Graduating May 2026.

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experience;

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Marketing Officer

Radio Play 99.5

2017 - 2019

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Client Servicing & Marketing

Roya TV

2016 - 2017

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Marketing Officer

Medlabs Consultancy Group

2015 - 2016

my approach;

I begin by interrogating the system, mapping mental models, and identifying where logic breaks down. From there, I explore multiple solution paths before shaping the interaction. I collaborate closely with teams to make sure design decisions hold up strategically, not just experientially.

explore my work

Logo design for the brand Redo on green gradient background